Recommendation from Ben Rose, Executive Director of the Green Mountain Club

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Recommendation from Ben Rose, Executive Director of the Green Mountain Club

“When I was Executive Director of The Green Mountain Club, we were fortunate to have Michelle Barber working as one of our information specialists in the Visitor Center. In my experience, Michelle is friendly, bright, professional, and reliable. I recommend her as a creative, positive person who is a student of organizations, offers constructive ideas, and is a great person to have around!”

Ben Rose

Executive Director (1998-2011)

Green Mountain Club

Please read the recommendation I enthusiastically offered Ben on LinkedIn.

Learn more about the marketing I do for nonprofits and universities.

Ben Rose Recommendation

When Google Analytics Disappears

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When Google Analytics Disappears

Believe it or not, Google isn’t infallible. Neither are humans. I recently lost a significant amount of data in Google Analytics – a real tragedy that had me crying for an entire day and still confounds me. I was adding a new profile onto my account. I revisited it a few days later and the other, main profile was missing.

Apparently, I am not the first person to whom this has happened. The Google Analytics forums are full of people who have lost profiles and years of data. Either an employee deletes it when she quits, out of spite, or one user deletes it from their screen and that deletes the entire profile for all three users. Or, as in my case, and which seems shockingly common, it just disappears.

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Blog Action Day 2010: WATER

Posted by On Filed under Health, Marketing, Pause for Reflection
Blog Action Day 2010: WATER

Since my mid-teens, I’ve been a volunteer and activist. I’ve worked on all kinds of issues and in all kinds of communities, from senior citizens to youth, from hunger and poverty to symphonies, from politics and gay rights to education and inner transformation.

In recent years, I’ve struggled with where I should put my time, energy and money, in order to have the largest impact possible. The more I take apart every issue and dig deeper and deeper, the more I realize: it all comes down to water.

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Website Analytics 101

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Website Analytics 101

[NOTE: This website analytics post was published in 2010, which was a very, very long time ago in computer years. I’ve left this post live, both for fun and because some of it is still relevant. If you need help with your website or Google Analytics, please feel free to contact me for help or new info.]

Web analytics is becoming a normal and necessary practice, but I think many non-profits and artists are still working with websites that don’t provide them the info they need to grow, flourish, or even function well. So this entry will be an overview of web analytics, as well as a plea to install or become familiar with your website data (instructions on that further below).

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Your Website is Just a First Date

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Your Website is Just a First Date

What do you bring on a first date? Tax forms, divorce/custody paperwork from a previous marriage, diary entries, and three letters of reference, right? Of course not!

On a first date, you bring a big smile, your charming personality, and some witty conversation. Combine that with wearing clean clothes and doing something interesting and you have the makings of a great first date.

Now, let me clarify: I’m not in the business of matchmaking or relationship advice. I’m actually talking websites here.

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Book Review: Robin Hood Marketing by Katya Andresen

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Book Review: Robin Hood Marketing by Katya Andresen

Have you read Robin Hood Marketing: Stealing Corporate Savy to Sell Just Causes by Katya Andresen? You should.

Andresen wrote a book to really kick-start your forward-thinking, new approach to cause marketing. She so clearly points out that our passion for our causes doesn’t always translate to the average citizen taking (or not taking) action. Then she proceeds to instruct how to make this transition.

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