Managing social media in 10 minutes a day (non-profit and small business edition)

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Managing social media in 10 minutes a day (non-profit and small business edition)

There’s no denying that social media can be a huge responsibility to take on within your work. For those who use it personally, it becomes real obvious real quick how much of a timesuck Facebook, Pinterest, YouTube and other channels can be. So it corresponds that managing social media professionally can be intimidating.

But how much time does it really take to have a professional presence on any given channel on behalf of your organization?

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Hootsuite: Social Media Management Lifesaver

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Hootsuite: Social Media Management Lifesaver

For non-profit and small business staff juggling multiple social networks, Hootsuite is a lifesaver.

If you’re not familiar with the social media management tool, here’s the run-down: Hootsuite allows you to manage most of your social networks in one place.

Like a web browser, you can set up one tab per network, so you can toggle between, say, Facebook, Twitter, LinkedIn, and Google+.

Within each tab/network, you can monitor a home screen (feed, wall, etc.), your own sent and scheduled messages, and searches and mentions of your brand or specific keywords.

Furthermore, you can create and schedule messages, on one or many networks, with features like shortened links, images, location tagging, and more.

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3 Steps to Creating a Social Media Will

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3 Steps to Creating a Social Media Will

Several friends have passed away over the last few years. For months after their passing, Facebook still told me whether or not they were online. Google+ suggested I add them to my circles. And Twitter suggested I invite them to join.

Most disturbing of all were the Facebook reminders. Birthdays were the most shocking: being asked to wish someone a happy birthday, months after their passing, with their smiling face or familiar profile picture popping up in my feed all day.

This got me to thinking about what was happening with their account and started my research social media wills. Yes, it’s that kind of will: a way to protect and even pass on your (digital) property after your passing.

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Social Media Image Sizing Cheat Sheet

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Social Media Image Sizing Cheat Sheet

Properly sizing a social media image, whether a Facebook cover, Twitter profile photo, or custom YouTube thumbnail, can be the bane of any marketers existence.

Just looking at this infographic and all of the details that go into properly imaging social media accounts makes my head hurt.

But thanks to this cheat sheet from LunaMetrics, I’ve got a quick and handy reference:

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