Facebook Ads: A Case Study of Promoted Posts vs Carousels

Facebook Ads: A Case Study of Promoted Posts vs Carousels

In a previous position, I was in charge of all of an organization’s social media channels. We got significant feedback from our audiences offline that Facebook was a major way they heard about us. One person mentioned seeing our posts all of the time. Another loved our Meatless Monday recipes. Another person found out about an event through Facebook and largely only knew of our work through that channel and Twitter. Everyone seemed to comment on a facet of our social media they loved.
And while I appreciated that feedback, my numbers behind the scenes told a slightly different story.

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Finding a Coffee Oasis off the Loneliest Road in America

Finding a Coffee Oasis off the Loneliest Road in America

Five long miles off The Loneliest Road in America, US Route 50, in Baker, Nevada, population 68, stands a tiny little coffee cart open six days a week from 6:00 am to 3:00 pm. As I sit down to talk with the owner, Rachel Gale, she waves to every local car that drives by and greets her customers by name. It’s clear that The Magic Bean Coffee Cart is filling more than one need in this small community.

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How to Build an E-News Editorial Calendar

How to Build an E-News Editorial Calendar

Most non-profits and small businesses know they need to send out regular e-newsletters, but for many it can be a daunting and overwhelming task. If you’re not running an e-news program already, it might seem like a huge new responsibility. If you already have an e-newsletter, it might seem like a drag on your week or month.

I understand the limitations non-profits and small businesses have, like finite staff and resources, but e-newsletters are the #1 way to reach out to your fans, even above social media. To clarify: storefronts and websites are the #1 and #2 ways to be found, but e-newsletters are the #1 way to reach out to your core audience, and social media is the #2 way to reach out to your core audience, given that social messages can easily be buried in the News Feed of time. If someone gives you their e-mail address, they’re inviting a conversation and indicating some level of commitment to your cause.

So how do you reach out to these folks without diverting too much time from your other work? And how do you prevent it from becoming a drudge?

The answer is: utilize an editorial calendar.

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Zion National Park: A Mystical, Challenging Environment

Zion National Park: A Mystical, Challenging Environment

Zion National Park is a place that inspires religion, with its cathedral-like mountains and the restrained garden-like feel in its valleys. I wasn’t necessarily inspired to the local religions of Utah, but I could feel how this unique national park made me want to strive for something bigger, loftier, higher. For five days, I chose the park as my idol, worthy as it is.

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Batch Cafe & Bar: The One Place You Have to Visit in Tucson

Batch Cafe & Bar: The One Place You Have to Visit in Tucson

I recently visited Tucson, but I basically hunkered down and used the city for a work retreat. I worked on client projects, blogged and made progress on my own creative stuff. Still, the one thing I won’t neglect in any city is the coffee scene. I visited nearly ten coffee shops in my 11 days in Tucson and yet one stood out. Batch Cafe & Bar actually stood head and shoulders above the rest.

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