Facebook Ads: A Case Study of Promoted Posts vs Carousels

Facebook Ads: A Case Study of Promoted Posts vs Carousels

In a previous position, I was in charge of all of an organization’s social media channels. We got significant feedback from our audiences offline that Facebook was a major way they heard about us. One person mentioned seeing our posts all of the time. Another loved our Meatless Monday recipes. Another person found out about an event through Facebook and largely only knew of our work through that channel and Twitter. Everyone seemed to comment on a facet of our social media they loved.
And while I appreciated that feedback, my numbers behind the scenes told a different story.

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7 Questions to Ask Before Starting a Blog

7 Questions to Ask Before Starting a Blog

Many non-profit staffers and small business owners start blogging because they “know” they “need” to do it or because someone suggested it would help their cause. These are innocent nudges in the right direction, often doled out by a board member with marketing experience or a CEO who wants to write or by a consultant who is ready to set you up with a blog, whether it’s right or wrong for your needs.

I’ve personally cautioned more people out of blogging than into blogging because a blog wouldn’t best serve their goals or because they just wouldn’t be able to devote the appropriate time to it. Blogging can be a huge undertaking and first one needs to ask if a blog is right for your cause or your business.

Here are some questions to ask before starting a blog:

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Finding a Coffee Oasis off the Loneliest Road in America

Finding a Coffee Oasis off the Loneliest Road in America

Five long miles off The Loneliest Road in America, US Route 50, in Baker, Nevada, population 68, stands a tiny little coffee cart open six days a week from 6:00 am to 3:00 pm. As I sit down to talk with the owner, Rachel Gale, she waves to every local car that drives by and greets her customers by name. It’s clear that The Magic Bean Coffee Cart is filling more than one need in this small community.

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Google Places and Maps for Small Businesses and Non-Profits

Google Places and Maps for Small Businesses and Non-Profits

If I asked where your non-profit or small business needs to be, online, what might your answer be? You might say you need a website or a Facebook page, right? That’s what everyone’s telling you – your web-savvy niece, your professional association, the workshops you attend, and more.

But a significant number of small businesses and non-profits already have a website or a Facebook page and they’re not getting found by the right clients or customers. What gives?

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Zion National Park: A Mystical, Challenging Environment

Zion National Park: A Mystical, Challenging Environment

Zion National Park is a place that inspires religion, with its cathedral-like mountains and the restrained garden-like feel in its valleys. I wasn’t necessarily inspired to the local religions of Utah, but I could feel how this unique national park made me want to strive for something bigger, loftier, higher. For five days, I chose the park as my idol, worthy as it is.

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